“Creativity does not evolve out of a vacuum; it does not emerge from a photo opportunity or a government initiative. No project has ever worked when it has been imposed against the grain of the place. The notion that building a business park and a good road to the airport is sufficient to inspire economic revolution is a foolish one that has trapped many cities which have rebranded themselves as ‘creative’”.

Hollis, Leo (2013). Cities Are Good for You: The Genius of the Metropolis. Bloomsbury Publishing. Kindle Edition.

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